A night of local shopping, fashion, food, and giving back. Cast your vote for the best bra on Thursday, October 15 between 5:00pm and 8:00pm in the Elmwood Village when 35 business will be donating 15% of their sales from the evening to the American Cancer Society Making Strides Against Breast Cancer, which keeps the money raised in the Western New York community. The EV businesses will display decorated bras in their windows during October.

Owner of Her Story Boutique and creator of the Shoptober event, Susan Morreale, is a breast cancer survivor herself. It isn’t just retail businesses participating, but also bars and restaurants, some of which will be making up special “pink cocktails” for the night. “This is an excellent opportunity for us to show unity in the Elmwood Village, while supporting a great organization,” says Ms. Morreale,

Participating Businesses:
Acropolis
Animal Outfitters
Anna Grace
Atelier
Ashkers
The Pilates Loft
Bike or Bar
Blush
Buffalo Fleece
Bureau
Candles by Christina
Cecelias
D'Avolio
Elmwood Gallery for the Arts
Ms. Eye Candy
Globe Market
Head Over Heels for Shoes
Joe's Deli
Kallista for Hair
Lavender & Sage Sundries
LLyods Tacos
Newbury Street
Off Beat Emporium
Panera
Power Yoga
Renew Bath and Body
Ro
Savoy
Scoop Shop
Second Chic
Spoiled Rotten
Studio 806
The UPS Store
Urban Threads
Vania & David
Village Designs